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SWashable
Street Marketing
That Gets Noticed

SWashable
Street Marketing
That Gets Noticed

Wholesale water-soluble pigment and custom stencil kits for businesses who want bold, attention-grabbing street
advertising, with zero paint, zero chemicals, and zero permanent marks. Rain does the clean-up in a week or so, depending of foot traffic.

Wholesale water-soluble pigment and custom stencil kits for businesses who want bold, attention-grabbing street advertising, with zero paint, zero chemicals, and zero permanent marks. Rain does the clean-up in a week or so, depending of foot traffic.

Wholesale water-soluble pigment and custom stencil kits for businesses who want bold, attention-grabbing street advertising, with zero paint, zero chemicals, and zero permanent marks. Rain does the clean-up in a week or so, depending of foot traffic.

OUT NOW

Super easy to apply

Super easy to apply

2026 / 03

Washaway Australia — Hands tearing open a Wash Away footpath pigment pouch
Washaway Australia — Hands tearing open a Wash Away footpath pigment pouch
Washaway Australia — Bright green Nike swoosh on asphalt in a brick-lined laneway

ZERO ARTIFICIAL

ZERO ARTIFICIAL

ZERO ARTIFICIAL

100% water based. 100% washable

100% water based. 100% washable

Sample Designs

Work That Speaks

Work That Speaks

Work That Speaks

Washaway Australia — Worker scrubbing a wet paved surface with a long-handled brush

01

01

Stencil your logo or message across a busy footpath outside a store, so everyday pavement works like a billboard.

Washaway Australia — Worker positioning a sun-and-wave stencil flat on pavement

02

A repeated washable design along a foot-traffic route builds a memorable campaign moment with no printed banners.

Washaway Australia — Spraying white pigment through a leaf stencil on pavement

03

Big stencilled graphics on plazas or open concrete turn public space into a canvas for festivals, launches or events.

Washaway Australia — Lifting a stencil to reveal a white sun-and-wave pavement design

04

Ground-level concepts placed at entrances, crossings or queues put the brand right where people walk.

Washaway Australia — Rinsing a white leaf pavement design with a hose

05

Fun, temporary designs, such as arrows, characters or slogans, give pop-ups and openings instant presence and wash away with the rain.

Sectors

Who Orders From us

Who Orders From us

Who Orders From us

Advertising + Marketing

01

Store openings, sales events, and popo-ups that need a bold local push without a printed banner bill.

Washaway Australia — Shoppers walking through a glass-roofed arcade with a Christmas tree

Events + Promotions

02

Site branding and project signage that's gone by the time the job wraps.

Washaway Australia — Worker in high-visibility clothing walking past a fenced construction site

Buildings + Construction

03

Directional wayfinding and promo stencils for festivals, launches and pop-up activations.

Washaway Australia — Street performers singing into microphones as people watch at night

Councils + Line Marking

04

Studio openings and class promos that get noticed on foot traffic without permanent signage.

Washaway Australia — Group exercising outdoors among trees and training equipment

Retail + Hospitality

05

NovaWear — Winner of Site of the Year 2024

Washaway Australia
Washaway Australia

Advertising + Marketing

01

Store openings, sales events, and popo-ups that need a bold local push without a printed banner bill.

Washaway Australia — Shoppers walking through a glass-roofed arcade with a Christmas tree

Events + Promotions

02

Site branding and project signage that's gone by the time the job wraps.

Washaway Australia — Worker in high-visibility clothing walking past a fenced construction site

Buildings + Construction

03

Directional wayfinding and promo stencils for festivals, launches and pop-up activations.

Washaway Australia — Street performers singing into microphones as people watch at night

Councils + Line Marking

04

Studio openings and class promos that get noticed on foot traffic without permanent signage.

Washaway Australia — Group exercising outdoors among trees and training equipment

Retail + Hospitality + Campaigns

05

NovaWear — Winner of Site of the Year 2024

Washaway Australia

Advertising + Marketing

01

Store openings, sales events, and popo-ups that need a bold local push without a printed banner bill.

Washaway Australia — Shoppers walking through a glass-roofed arcade with a Christmas tree

Events + Promotions

02

Site branding and project signage that's gone by the time the job wraps.

Washaway Australia — Worker in high-visibility clothing walking past a fenced construction site

Buildings + Construction

03

Directional wayfinding and promo stencils for festivals, launches and pop-up activations.

Washaway Australia — Street performers singing into microphones as people watch at night

Councils + Line Marking

04

Studio openings and class promos that get noticed on foot traffic without permanent signage.

Washaway Australia — Group exercising outdoors among trees and training equipment

Retail + Hospitality + Campaigns

05

NovaWear — Winner of Site of the Year 2024

Washaway Australia
Washaway Australia

Why Brands Use This Format

0+

0+

A Domino's reverse-graffiti campaign of just 70 images across four US cities generated 25 million online impressions in its first three months.

Washaway Australia — Adidas logo and Move Forward slogan stencilled on pavement
Washaway Australia — 5 Star Burgers pavement stencil advertising a five-dollar burger and fries promotion
Washaway Australia

Quick Guidance

0+

0+

A Domino's reverse-graffiti campaign of just 70 images across four US cities generated 25 million online impressions in its first three months.

Washaway Australia — Adidas logo and Move Forward slogan stencilled on pavement
Washaway Australia — 5 Star Burgers pavement stencil advertising a five-dollar burger and fries promotion

EST 2011

THE PROCESS

EST 2011

THE PROCESS

EST 2011

THE PROCESS

Our Approach

How We Work

How We Work

How We Work

Day 01

Day 02

Day 03

01

Design Brief

Send us your logo or message and where it's going to be applied. We'll confirm sizing and surface suitability.

Ideation and Strategy

Washaway Australia

02

Stencil Production

03

Application

EST 2011

SELECTED CLIENTS

EST 2011

SELECTED CLIENTS

EST 2011

SELECTED CLIENTS

Washaway Australia
Washaway Australia — Hands holding Wash Away footpath pigment and a green sample pouch

Testimonials

Trusted by
Clients

"Ordered a custom stencil for a store launch, arrived within days, dead simple to apply, and the design held up perfectly on wet pavement."

Washaway Australia — Bearded man in a white shirt shown in profile

JOHNNY ORWELL

CEO at Orion Ventures

Washaway Australia
Washaway Australia — Hands holding Wash Away footpath pigment and a green sample pouch

Testimonials

Trusted by
Clients

"Ordered a custom stencil for a store launch, arrived within days, dead simple to apply, and the design held up perfectly on wet pavement."

Washaway Australia — Bearded man in a white shirt shown in profile

JOHNNY ORWELL

CEO at Orion Ventures

Washaway Australia
Washaway Australia — Hands holding Wash Away footpath pigment and a green sample pouch

Testimonials

Trusted by
Clients

"Ordered a custom stencil for a store launch, arrived within days, dead simple to apply, and the design held up perfectly on wet pavement."

Washaway Australia — Bearded man in a white shirt shown in profile

JOHNNY ORWELL

CEO at Orion Ventures

EST 2011

FAQ

Quick Guidance

Clarifying the Details

Do you have any more questions?

What services does WashAway offer?

We supply custom-cut stencils and water-soluble pigment kits for street-level marketing. You get a ready-to-apply kit, no paint, no chemicals, no permanent marks.

Do you apply the stencils for us, or do we?

Our kits are designed for you to apply yourself, with full instructions included. We handle design and stencil production; application is quick and doesn't require special equipment beyond water.

How long does the design last?

Typically a couple of weeks, depending on weather and foot traffic, it washes away naturally with rain, so there's nothing to remove afterwards.

What surfaces does it work on?

Best results on concrete and similar porous surfaces. Can be applied to grass. Not suited to sand or dirt.

Is this legal?

Because it's non-permanent and doesn't damage the surface, it sits differently to traditional graffiti — but rules vary by council and property type. We recommend checking local permissions for public areas. (Worth a real legal check before you publish this — don't guess.)

How fast can you turn an order around?

Orders slip generally within 24- 48 hrs / 3 days.[Fill with your real lead time] — and we ship Australia-wide.

EST 2011

FAQ

Quick Guidance

Clarifying the Details

Do you have any more questions?

What services does WashAway offer?

We supply custom-cut stencils and water-soluble pigment kits for street-level marketing. You get a ready-to-apply kit, no paint, no chemicals, no permanent marks.

Do you apply the stencils for us, or do we?

Our kits are designed for you to apply yourself, with full instructions included. We handle design and stencil production; application is quick and doesn't require special equipment beyond water.

How long does the design last?

Typically a couple of weeks, depending on weather and foot traffic, it washes away naturally with rain, so there's nothing to remove afterwards.

What surfaces does it work on?

Best results on concrete and similar porous surfaces. Can be applied to grass. Not suited to sand or dirt.

Is this legal?

Because it's non-permanent and doesn't damage the surface, it sits differently to traditional graffiti — but rules vary by council and property type. We recommend checking local permissions for public areas. (Worth a real legal check before you publish this — don't guess.)

How fast can you turn an order around?

Orders slip generally within 24- 48 hrs / 3 days.[Fill with your real lead time] — and we ship Australia-wide.

EST 2011

FAQ

Quick Guidance

Clarifying the Details

Do you have any more questions?

What services does WashAway offer?

We supply custom-cut stencils and water-soluble pigment kits for street-level marketing. You get a ready-to-apply kit, no paint, no chemicals, no permanent marks.

Do you apply the stencils for us, or do we?

Our kits are designed for you to apply yourself, with full instructions included. We handle design and stencil production; application is quick and doesn't require special equipment beyond water.

How long does the design last?

Typically a couple of weeks, depending on weather and foot traffic, it washes away naturally with rain, so there's nothing to remove afterwards.

What surfaces does it work on?

Best results on concrete and similar porous surfaces. Can be applied to grass. Not suited to sand or dirt.

Is this legal?

Because it's non-permanent and doesn't damage the surface, it sits differently to traditional graffiti — but rules vary by council and property type. We recommend checking local permissions for public areas. (Worth a real legal check before you publish this — don't guess.)

How fast can you turn an order around?

Orders slip generally within 24- 48 hrs / 3 days.[Fill with your real lead time] — and we ship Australia-wide.

Washaway Australia — Collage of pedestrians photographing leaf stencils on city pavements
Washaway Australia — Collage of pedestrians photographing leaf stencils on city pavements

EST 2011

PRICING $ PLAN

EST 2011

PRICING $ PLAN

EST 2011

PRICING $ PLAN

Our Pricing

Pricing Made Simple

Pricing Made Simple

Pricing Made Simple

Agency / Reseller

For agencies ordering on behalf of clients

Bulk pigment orders

Custom stencil production (If need it)

Volume pricing

Multiple campaign designs

Repeat-order support

Australia-wide shipping

Custom requirements available

Location strategy

Australia-wide shipping

For businesses and organizations

Bulk pigment orders

Custom stencil production (If need it)

Volume pricing

Multiple campaign designs

Repeat-order support

Australia-wide shipping

Custom requirements available

Location strategy

Washaway Australia
Washaway Australia
Washaway Australia