KRIS MEYER
Blog Author
With a sharp eye for strategy and market positioning, Kris has helped numerous businesses turn their vision into lasting brand identities.
What It Is and Why Melbourne Brands Are Turning to the Streets
Billboards get scrolled past. Flyers get binned. But a bold, unexpected mark on the pavement outside your customer's favourite café? That gets a second look, a photo, and a story to tell.
What counts as street marketing?
Street marketing covers a wide range of tactics: chalk art, projections, sticker campaigns, pop-up installations, and, increasingly , reverse graffiti and stencil marking, where a design is applied using water-soluble pigment that fades naturally over a few days. This last format has grown in popularity because it combines the visual punch of street art with a built-in exit strategy: no scraping, no removal crews, no lingering mess.
Ready to put your brand on the pavement? Get a quote and we'll help you plan your first placement.
At Wash Away, we supply wholesale water-soluble pigment and custom stencil kits so businesses can run their own street marketing campaigns without paint, chemicals, or a permanent mark. Your design goes down, does its job for a couple of days, and rain handles the clean-up. No permits to remove, nothing to explain to the council afterwards.
What you're responsible for
Our kits are designed for you to apply yourself. We handle everything on the design and production side; the actual placement on the street is quick, straightforward, and something most teams can manage without prior experience.
Why we keep it to three days
Street campaigns are almost always tied to a real date, a launch, an event, a promotion, so a slow production process defeats the purpose. Keeping the brief-to-delivery window tight means you can plan a campaign around next week's launch, not next month's. Scaling up
If you need more than a single mark — multiple designs, sizes, or a repeat order across locations — the same process applies, just at bulk or wholesale scale, with the same three-stage flow from brief to delivery.
Have a date in mind? Send us your brief and we'll get your stencil moving.
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Is Street Marketing Right for Your Brand?
Street marketing isn't the right fit for every campaign. It works best when a business needs sharp, local, short-term visibility — not when it needs broad, long-running brand awareness. Here's a quick way to tell if it's worth adding to your plan.
5 Street Marketing Campaigns That Went Viral
Street marketing lives or dies on one thing: will people stop, notice, and share it? These campaigns did exactly that — and each one offers a lesson for businesses thinking about their own street-level push.
