Street Marketing 101:
What It Is and Why Melbourne Brands Are Turning to the Streets
KRIS MEYER
Blog Author
With a sharp eye for strategy and market positioning, Kris has helped numerous businesses turn their vision into lasting brand identities.
What It Is and Why Melbourne Brands Are Turning to the Streets
Billboards get scrolled past. Flyers get binned. But a bold, unexpected mark on the pavement outside your customer's favourite café? That gets a second look, a photo, and a story to tell.
What counts as street marketing?
Street marketing covers a wide range of tactics: chalk art, projections, sticker campaigns, pop-up installations, and, increasingly , reverse graffiti and stencil marking, where a design is applied using water-soluble pigment that fades naturally over a few days. This last format has grown in popularity because it combines the visual punch of street art with a built-in exit strategy: no scraping, no removal crews, no lingering mess.
Ready to put your brand on the pavement? Get a quote and we'll help you plan your first placement.
At Wash Away, we supply wholesale water-soluble pigment and custom stencil kits so businesses can run their own street marketing campaigns without paint, chemicals, or a permanent mark. Your design goes down, does its job for a couple of days, and rain handles the clean-up. No permits to remove, nothing to explain to the council afterwards.
Still not sure?
The easiest way to find out is to start small: one design, one location, one event. You'll know quickly whether the format suits your audience.
Not sure where to place your first stencil? Get in touch and we'll help you figure out if it's the right move.
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