From Brief to Pavement in 3 Days:
The Wash Away Process
KRIS MEYER
Blog Author
With a sharp eye for strategy and market positioning, Kris has helped numerous businesses turn their vision into lasting brand identities.
Day 1: Design Brief
It starts with your logo, message, and the location you're targeting. Send us the basics and we'll confirm sizing and check that your chosen surface is suitable — pavement and concrete generally give the best results, so if you're unsure about a spot, this is the stage to flag it.
Day 2: Stencil Production
Once the brief is locked in, we move into ideation and strategy before producing your custom stencil. This is where your design gets translated into a physical stencil built to hold up during application, sized precisely for the surface and placement you've chosen.
Day 3: Delivery
Your finished stencil and water-soluble pigment kit ship out, ready to apply. Full instructions are included, and application itself doesn't require any special equipment beyond water — so there's no need to book a separate installation crew.
What you're responsible for
Our kits are designed for you to apply yourself. We handle everything on the design and production side; the actual placement on the street is quick, straightforward, and something most teams can manage without prior experience.
Why we keep it to three days
Street campaigns are almost always tied to a real date — a launch, an event, a promotion — so a slow production process defeats the purpose. Keeping the brief-to-delivery window tight means you can plan a campaign around next week's launch, not next month's.
Scaling up
If you need more than a single mark — multiple designs, sizes, or a repeat order across locations — the same process applies, just at bulk or wholesale scale, with the same three-stage flow from brief to delivery.
Have a date in mind? Send us your brief and we'll get your stencil moving.
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