KRIS MEYER
Blog Author
With a sharp eye for strategy and market positioning, Kris has helped numerous businesses turn their vision into lasting brand identities.
Day 1: Design Brief
It starts with your logo, message, and the location you're targeting. Send us the basics and we'll confirm sizing and check that your chosen surface is suitable. Pavement and concrete generally give the best results, so if you're unsure about a spot, this is the stage to flag it. (Not sure where to place your first mark? Our 5-question self-check can help. What to have ready: Your logo or artwork [CONFIRM PREFERRED FILE TYPE, e.g. vector PDF/SVG/AI] The message or wording you want on the pavement Your location, ideally with a photo of the surface Your campaign or event date
Day 2: Stencil Production
Once the brief is locked in, we move into ideation and strategy before producing your custom stencil. This is where your design gets translated into a physical stencil built to hold up during application, sized precisely for the surface and placement you've chosen. [CONFIRM: is a design proof sent for approval before production, and how many revisions are included?]
Day 3: Delivery
Your finished stencil and water-soluble pigment kit ship out, ready to apply. Full instructions are included, and application itself doesn't require any special equipment beyond water, so there's no need to book a separate installation crew. [CONFIRM: does "3 days" mean shipped on day 3 or arrives on day 3, and what is the usual delivery time to Melbourne and interstate?]
What you're responsible for
Our kits are designed for you to apply yourself. We handle everything on the design and production side. The placement itself is quick and straightforward, and most teams can manage it without prior experience. Before you place a design in a public location, check with your local council or the property owner so you know where you stand.
Planning around your date
Because the mark fades on its own within a couple of days, timing matters. Aim to place your stencil shortly before your launch or event, and remember that rain, sun and foot traffic all affect how long it lasts. Our guide to how street marketing works covers what to expect.
Scaling up
Need more than a single mark? Multiple designs, sizes, or a repeat order across locations follow the same three-stage flow, just at bulk or wholesale scale. Have a date in mind? Send us your brief and we'll get your stencil moving.
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Street Marketing 101
That's the appeal of street marketing a broad category of out-of-home advertising that meets people where they already are, on foot, at street level, in the middle of their day. Unlike traditional billboards or print ads, street marketing works because it's unexpected. It doesn't ask for attention; it earns it.
Is Street Marketing Right for Your Brand?
Street marketing isn't the right fit for every campaign. It works best when a business needs sharp, local, short-term visibility — not when it needs broad, long-running brand awareness. Here's a quick way to tell if it's worth adding to your plan.
